With over 25 years of research experience in the insurance industry, Heidi manages the Research Center for Gen Re’s North America Life & Health division. She is responsible for overseeing various industry surveys and ad hoc research projects across the Group, Individual and Specialty lines of business. She holds an Insights Professional Certification (IPC), as well as an HIA designation through AHIP and has received training in Behavioral Economics (BE) research through the University of Toronto. Heidi is also an active volunteer with the Insights Association on a local chapter level.